EXPLORE ALL TOPICS

Topics

Explore articles by topic, from CRM and marketing technology to customer experience and everything in between.

EXPLORE BY TOPIC

Start with the bigger picture.

Browse articles by the main areas I write about.

Marketing

Practical ideas for campaigns, content, automation and customer journeys that create more relevant and connected experiences.

View posts →

Sales

Approaches to leads, pipelines and sales processes that help teams focus on the right opportunities and move them forward.

View posts →

Tech & Platforms

Hands-on guidance for platforms, configuration, automation, integrations and the technology behind modern business systems.

View posts →

Strategy & Data

Thoughtful approaches to CRM strategy, process design, governance, reporting and turning data into better decisions.

View posts →

EXPLORE BY TAG

Looking for something specific?

Drill down into individual products, features and subjects.

AI Tools

4

Practical ideas for using AI across CRM, marketing and everyday work. Explore ChatGPT, Claude, Microsoft Copilot, HubSpot AI and other tools, with examples of how AI can help with productivity, content, research, automation and problem-solving.

View posts →

CI-J

9

Practical guidance for Dynamics 365 Customer Insights – Journeys. Explore forms, emails, journeys, events, consent, audience management and ideas to help you get more from the platform.

View posts →

Custom Pages

2

Practical guidance for building Custom Pages within model-driven apps. Explore Power Fx, Canvas App controls, dialogs, side panes and ways to create more flexible experiences in Dynamics 365 and Power Apps.

View posts →

Events Management

2

Explore event management in Customer Insights – Journeys, including event portals and registration websites built using Power Pages. Find practical guidance covering event setup, session registration, check-ins, attendee experiences and custom event functionality.

View posts →

Google

3

Explore practical guidance for Google Analytics and Google Tag Manager. Find articles covering implementation, tracking, reporting, visitor behaviour and ways to turn website data into useful decisions.

View posts →

HubSpot

3

Discover ways to configure and extend HubSpot for marketing, sales and customer engagement. Explore customisation, automation, reporting, integrations and ideas for connecting HubSpot with your website and other business tools.

View posts →

Microsoft Clarity

2

Learn how to understand website behaviour using Microsoft Clarity. Explore heatmaps, session recordings, filters, custom tags and ways to identify usability problems and improve the visitor experience.

View posts →

Personal Branding

2

Find practical advice and personal reflections about building a recognisable professional presence. Explore blogging, content creation, public speaking, networking and ways to share your knowledge with confidence.

View posts →

Power Pages

2

Explore practical guidance for building and extending websites with Microsoft Power Pages. Find articles covering forms, lists, Liquid, JavaScript, styling, Dataverse integration and customer or employee self-service experiences.

View posts →

Tools & Tips

1

Discover useful tools, shortcuts and practical techniques for solving everyday business and technology challenges. Find ideas for improving productivity, simplifying processes and making better use of the applications and services you already have.

View posts →

Webinars

3

Watch webinars covering CRM, marketing, Dynamics 365 and Power Platform, presented independently or in collaboration with Amey Holden and other industry experts. Find practical demonstrations, discussions and ideas based on real-world experience.

View posts →

WordPress

1

Find practical WordPress guidance based on real website projects and challenges. Explore block themes, templates, styling, plugins, analytics and ways to improve the design, performance and management of a WordPress site.

View posts →